The 'Recycle your swim' initiative.
Out with the old, in with the new. (The sustainable way).
Together, we can make a difference. Thank you in advance for taking part in this circular movement!
We use a revolutionary fabric that's kinder to the planet.
The best of the best - The Econyl® fiber supports the removal of marine debris from our ocean and is made from regenerated waste including ocean plastics, nylon scraps, and ghost fishing nets. This yarn is then used to create the luxurious, soft and durable fabric we use to make our swimwear. Learn more about the process here.
The power of corn - Not only is every Away That Day swimsuit packaged in a little compostable & biodegradable bag made from corn starch, all of our mailers are also made from recycled paper.
All of our swing tags and labels are made from recycled materials and ordered from our trusted suppliers that not only supports global reforestation, but share certification. We also request certification throughout our entire supply chain to ensure standards are always met - There are no short cuts here!
At Away That Day, we are constantly seeking new ways to create a positive impact in every part of our business. That's why we've partnered with ViewsForChange to fund the collection of 1g ocean-bound plastic every time someone clicks through one of our ads on Facebook or Instagram. We've applied this model to over 50% of our campaigns; so our ads are doing good too.
The impact unlocked with every click funds local plastic collectors collecting plastic from rivers and coastal waterways before it reaches the ocean. They exchange plastic for money and get access to social resources such as healthcare and tuition. Plastic is collected, recycled and up-cycled into a new product or co-processed sustainably.
To find out more and see our total ad impact, visit our impact profile here!
As of 2021, we are proud to announce that all of our garments are now made in the UK. Every piece is lovingly and ethically made by our small manufacturer in the heart of London where the workers are paid above minimum wage. We are incredibly lucky to have an amazing team who shares our ethos, values and who are just as enthusiastic about AWAY THAT DAY as we are.
Manufacturing closer to home means we have lowered our C02 emissions and are now able to visit our factory on a regular basis. We love their no-waste approach when it comes to everything they do, including energy-saving machinery and solely using recycled packaging.
We are delighted to be partnered with Canopy to reduce our risk of sourcing from ancient and endangered forests.
Read more about our commitment to protect forests through our paper, packaging and fabric choices here.