We're AWAY THAT DAY - Established in 2018 with a purpose to create stylish, high quality & eco-friendly summerwear for women around the globe. We're on a mission to prove that sustainability doesn't compromise 'sexy', and we want you (our ultimate muse) to look and feel your absolute best no matter where you are.
''We must change in order to create change.''
Made in the UK.
This is where the magic happens. All Away That Day garments are lovingly and ethically made in the heart of London where we are based. This means lowering our carbon emissions and ensuring quality standards are always at its highest. We are proud to have an incredible team who aligns with our ethos and shares our vision - A vision to make a difference in the fashion industry and make sustainability the new normal.
We care about the planet.
Things are done differently around here. We only use kinder-to-nature fabrics and 100% compostable packaging. Finding sustainable solutions for everything we do is our passion.
Quality & timeless designs.
The way you look and feel in our clothing matters to us most, and the longer your clothes last, the better it is for you and the planet. That's why we focus on impeccable quality to ensure you can wear your pieces year after year. The ultra-flattering cuts, timeless colourways and mix-to-match separates are just bonuses.
Our founder.
Meet our founder & creative director, Ingemae, who started her career as a dancer and stylist. Ingemae's passion to travel and explore the world meant that more often than not, she would reply with ''Sorry, I'm away that day...''. Those 3 little words stuck! It represented summer, freedom and where Ingemae got most of her design inspiration from for Away That Day's first ever collection.
On the hunt for eco-friendly swimwear that looked and felt amazing, it became Ingemae's mission to prove that sustainability didn't have to compromise 'sexy'.
''I would always wake up with a new idea, then think; 'ok, what can I do to make this idea as eco-friendly as possible?'. I hope that AWAY THAT DAY is a place you can shop with confidence, knowing that you and our planet are always top priority'''. - Ingemae x
