Founded in 2018, AWAY THAT DAY brings you eco-friendly swimwear made with recycled materials in our aim to protect mother nature. Each piece is thoughtfully designed in London and has its own unique feature. Carefully curated for its style and functionality, we aim to make you feel great in our swim and make sure you can actually swim in them too!

Other than you of course, these are the things that are really important to us...


We pride ourselves on the quality and durability of every AWAY THAT DAY piece. Your swimsuit will last you summer after summer.


We only use fabrics that are kinder to mother nature. This includes materials made from regenerated ocean plastic, recycled PE bottles and naturally eco-friendly fibres. It is a promise we will always keep.


We design staple pieces that are simultaneously timeless and always on trend.


We care about how our suits make you feel. Every piece is carefully designed with different body types in mind. After all... no body is the same!