Copy of Sustainability + Our Ethos

The 'Recycle your swim' initiative.

Out with the old, in with the new. (The sustainable way).

We are always looking for ways to evolve and do more for the planet, so to try and minimise waste, we have started our ‘Recycle your swim’ initiative - Out with the old, in with the new (The sustainable way).
What if there was an easy (and rewarding) way you can recycle your old & worn down swimwear plus get a brand new bikini with a 'pat-yourself-on-the-back' discount code?
Well, now you can. We are officially accepting worn down or broken swimwear from any brand (yep, any brand), which would have otherwise been thrown out and taken to landfill. Alongside our ethical London factory, we will be sending your old swimwear to our trusted recycling parter, where it will then be recycled into industrial materials such as eco-carpet underlay and other industrial & textile products. (Pretty cool, right?!)
GET INVOLVED IN 4 EASY STEPS: How to recycle your old or broken swimwear (and get your reward):
1. Make sure your old / worn down swimwear is clean. (A cold wash will be fine).

2. Remove all metal / hardware and any other attachments from your swimwear. This includes zippers, sliders, buckles and underwire. (You can cut these off - Don’t worry if you have to cut into the fabric - It will be broken down and recycled anyway).

3. Package your swimwear and send it to the following address with your name and email address inside the parcel.
Grand union studios 
Unit 411 (Away That Day) 
332 Ladbroke Grove 
W10 5AD

4. Email us and let us know your package is on it's way along with your name and email address. Make sure the subject line reads; ‘RECYCLE YOUR SWIM’ and we will send you a 15% discount code to use on your next Away That Day purchase as soon as we receive your package.

Together, we can make a differenceThank you in advance for taking part in this circular movement!

Our Fabrics.

We use a revolutionary fabric that's kinder to the planet.


The best of the best - The Econyl® fiber supports the removal of marine debris from our ocean and is made from regenerated waste including ocean plastics, nylon scraps, and ghost fishing nets. This yarn is then used to create the luxurious, soft and durable fabric we use to make our swimwear. Learn more about the process here.

Our Packaging.

The power of corn - Not only is every Away That Day swimsuit packaged in a little compostable & biodegradable bag made from corn starch,  all of our mailers are also made from recycled paper.

All of our swing tags and labels are made from recycled materials and ordered from our trusted suppliers that not only supports global reforestation, but share certification. We also request certification throughout our entire supply chain to ensure standards are always met - There are no short cuts here!

Our practices.

As of 2021, we are proud to announce that all of our garments are now made in the UK. Every piece is lovingly and ethically made by our small manufacturer in the heart of London where the workers are paid above minimum wage. We are incredibly lucky to have an amazing team who shares our ethos, values and who are just as enthusiastic about AWAY THAT DAY as we are. 

Manufacturing closer to home means we have lowered our C02 emissions and are now able to visit our factory on a regular basis. We love their no-waste approach when it comes to everything they do, including energy-saving machinery and solely using recycled packaging. 

Canopy Planet.

We are delighted to be partnered with Canopy to reduce our risk of sourcing from ancient and endangered forests.

Read more about our commitment to protect forests through our paper, packaging and fabric choices here.